Marketing Project Manager
MAKE STRATEGY A REALITY | ACCELERATE YOUR GROWTH | CHOOSE YOUR PATH
As the world's leading change and transformation consultancy, we're helping businesses move from strategy to reality by taking a pragmatic and practical approach to build solutions that last.
The Project Manager/Channel Manager is responsible for significant contributions to the development and delivery of the overall marketing strategy for a portfolio of medium to large programs, products, and processes.
Key responsibilities include using data to inform marketing program deliverables, interacting actively with multiple business partners to support priorities and project direction and using advanced logic to make complex decisions and judgements with a noticeable impact felt on functional results.
Job expectations include identifying risks and opportunities and defining and delivering strategic solutions.
SUMMARY:
Responsible for developing and managing Financial Center client communications as well as managing a portfolio of offers that bring data-driven, customer-level opportunities and relationship deepening insights to our customer facing associates (Financial Centers, Contact Centers). This role will be critical to ensuring our content activities support the sales process, amplify the brand, help acquire and deepen relationships, and position our bankers as trusted advisors for our clients.
We partner with channel sales leaders and manage all Associate targeted client outreach marketing efforts. Our team focuses on targeted offers, relationship emails, SMS Texts, and outbound calling. We cover all product groups and support the Financial Center and Contact Center. Requests for our work comes from Segment and Product partners, directly from the field and channel, and often from our recommendations. We take the requests through the full process - targeting, channel fit, and MAP approvals. We produce scripts, client offer handouts and On-Demand emails. Utilizing data and reporting to provide strategic solutions for our partners, is a key to our success. We accomplish this with a group of partners, so managing relationships is an important element to our team.
YOU WILL:
• Work with Channel Managers, product and segment partners to develop appropriate benchmarks for campaign assessment/success
• Analyze data and report results to drive improvement
• Develop marketing materials and tools that support advisor and client need
• Execute key components of marketing projects including creative brief development, agency management and internal approvals.
• Responsible for quality, on-time, on-budget delivery of plan elements.
• Develop executive level presentations.
IDEALLY WE'D LIKE:
• BS/BA degree or equivalent experience required
• 5+ years of financial services marketing, agency or comparable experience
• Experience in marketing channel management or sales performance roles
• Proven ability to work in a fast-paced environment and quickly reprioritize campaigns or offer inventory as performance metrics and channel objectives warrant
• Ability to develop and maintain strong relationships with key partners and stakeholders across the organization
• Excellent oral and written communication skills and the ability to succinctly convey large amounts of information
• Strong critical thinking skills and business acumen with understanding of associate channel marketing
• Strong client-relationship and networking skills - tact and diplomacy.
• Data manipulation, reporting or targeting experience
• Ability to work in a team environment with partners in multiple locations.
• High quality standards with attention to detail.
• Understanding of the importance of corporate standards, procedures, and approval processes.
• Self-starter who demonstrates initiative and proactively contributes ideas and solutions.
Applicants must be authorized to work in the United States, without the need for visa sponsorship by North Highland. Work visa sponsorship will not be provided, either now or in the future, for this position. This is a temporary employee (W2) opportunity.
North Highland is an equal opportunity employer, and we adhere to all applicable laws and regulations to ensure a fair and equitable workplace. All qualified applicants will receive fair and impartial consideration without regard to race, color, sex, gender identity, religion, national origin, age, sexual orientation, disability, veteran status, or any other characteristic protected by law. We handle all information in accordance local privacy standards and maintain strict confidentiality.
Reference: 48782
